Rubio’s PAC raises $150K from sip slip

Katie LaPotin, Red Alert Politics, February 20, 2013

They always say “When life gives you lemons, make lemonade.” In the case of Florida Senator Marco Rubio, that saying couldn’t be closer to the truth.

After taking a rather embarrassing sip of water during the Republican response to the president’s State of the Union address last week, Rubio has rebounded by using the faux pas to his financial advantage. His leadership PAC, Reclaim America PAC, is giving away metal water bottles emblazoned with the senator’s name in red letters to those who contribute $25 or more to the PAC. Since Thursday, when the water bottles first became available, more than 5,000 have been distributed and more than $150,000 collected for the PAC.

This is the latest attempt that Rubio has made to lighten the mood around the otherwise embarrassing moment, especially after it became the story of the night. Rubio smartly took advantage of Twitter to press back against his critics, tweeting a picture of the Poland Spring water bottle used during the speech and joking about his new-found popularity from the sip. He later used his twitter account to announce the water bottle campaign.

In the days following Rubio’s gaffe the media has made its fair share of attacks toward him. MSNBC pundits either referenced – or, in the case of the Rev. Al Sharpton, mimicked – the sip 155 times on Wednesday, compared to the 34 times CNN and 12 times Fox News each mentioned the faux pas. Saturday Night Live and the Colbert Reportalso mocked the sip in recent episodes.

Now all that’s left is for Rubio to take a page out of New Jersey Gov. Chris Christie’s playbook and make the SNL rounds himself, with his speech in one hand and the water bottle in the other.

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