Katie LaPotin, Red Alert Politics, November 26, 2013
Americans are used to seeing stores stick flyers for discounted deals in their car windshields on Black Friday. But that won’t be the only flyer many shoppers in 2014 Senate battleground states come across this week: The National Republican Senatorial Committee is capitalizing upon the shopping holiday by sending out thousands of volunteers to plaster shoppers’ cars with flyers slamming targeted Democratic Senate candidates for their support of Obamacare.
According to ABC News, who broke the story about the ad campaign, the effort is “designed to stave off efforts by these Democrats to distance themselves from the unpopular law.” The NRSC will be running the ad campaign in Louisiana, Alaska, Michigan, Iowa and Georgia. The flyers will also be paired with an online campaign targeting Internet Black Friday shoppers.
One of the flyers, which is being used to target freshman Sen. Mark Begich (D-Alaska), looks like a discount ad with the text “Black Friday Sell Out!!!” at the top and a picture of Begich next to the words “Mark Begich’s Obamacare.” The back of the ad reads “Mark Begich Misled Alaskans” in red and white text, and in candy cane print “Alaskans Deserve a Refund.”An online ad attacking Iowa Rep. Bruce Braley, who is running for the Senate seat being vacated by Democrat Tom Harkin, features the text “Black Friday Sell Out!!! Bruce Braley misled Iowans about Obamacare” next to a photo of the congressman. The committee will also run the online ads on Facebook and other social media sites, with a link taking shoppers to an NRSC page where they can demand a “refund.”
The Hill also reported that the ad campaign against incumbent Sen. Mary Landrieu (D-La.) is specifically targeted toward female voters in the Bayou State, and will charge the Senate candidates with “[deceiving] middle class workers and families” as a result of President Barack Obama’s broken “If you like your health care plan” promise.
The committee will also have volunteers pass out flyers at the Louisiana State University Tigers football game against rival Arkansas on Friday, as Sen. Mark Pryor (D-Ark.) is another one of the candidates the committee hopes to defeat in November.
While the committee wouldn’t comment on how much money it is spending on the campaign, it did describe it to ABC News as a “significant five-figure” buy “targeting specific audiences on popular shopping and social media sites.”
The Democratic Senatorial Campaign Committee, which had not seen the ad before ABC News’ publication, responded to an attack by the NRSC on the Affordable Care Act by saying, “Every single Republican Senate candidate wants to go back to letting insurance companies discriminate against pre-existing conditions, charge women more for care, and kick people off their coverage when they get sick.”
“That position may poll well among insurance company executives and the tea party but not the vast majority of voters,” DSCC Deputy Executive Director Matt Canter said in a statement, according to ABC News.